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What’s Your Type?

At a time when shoppers can get whatever they want whenever they want online, retailers have to make sure a trip into their store is worth the time and effort.

They have to fulfill a need that only an in-store shopping experience can provide. They must turn a "trip to the store" into a destination. But how?

Well, lucky for you, we’ve done the hard part. We shopped until we dropped in the name of "research" — identifying the 12 most successful retail archetypes.

This guide will not only help you recognize retail archetypes, it will help you understand the subconscious needs of your customers and how you can create a more engaging brand experience in store.

Double click the open book below to view in full-screen.