The Local Pig
Local Pig is a gourmet butcher shop specializing in locally sourced, humanely raised meats. At its retail location, they wrap their hand cut delicacies in good old-fashioned butcher paper. But to sell product in local supermarkets, Local Pig needed packaging to carry messaging, reflect the brand, and appeal to shoppers looking for local foods with rich stories connected to the community. We crafted iconography and copy infused with the message, essence and story of the Local Pig experience.