Sprint Studio Store Design

Conceived as a hometown retail star, the Sprint Studio in Kansas City was experiencing a decline from its former status as an exciting, relevant destination within the city’s entertainment district to “just another store” in the Sprint corporate circuit. We redesigned the space as a store-within-a-store, using the perimeter to promote a changing roster of local events, seasonal messaging and Sprint’s hometown of Kansas City.

Basketball season

This installment’s basketball theme promoted Sprint’s sponsorship of the NBA.

Sprint Studio
Spring 2014

Summer in Kansas City

A summertime installment welcomed visitors with displays celebrating Kansas City attractions.

Sprint Studio
Summer 2014

Happy holidays

This installment invited customers to do some holiday shopping with Sprint.

Sprint Studio
Winter 2013