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It's Official: Two West is Making Corporate Cool
June 2010 --- Two West, a strategic design and marketing services firm with offices in Kansas City and
Los Angeles, was recently awarded the Top Companies 2010 Corporate Cool Award by
KC Business magazine. read more >>
Two West Alters Focus to Fit a New Brand of Advertising
December 2009 --- Two West Inc. is reorienting its focus toward branding and strategic design marketing to align with the direction of the advertising industry. read more >>
Saepio Technologies Awards Rebranding to Two West, Inc.
November 2009 --- Kansas City-based Saepio Technologies has selected Two West, Inc. to develop the
company’s new corporate identity and brand. read more >>
archives >>
Retail as Sacred Devotion: From Customer Loyalty to Customer Devotion
May 2010 --- Loyalty is the focal point of many, if not most, brands. Understandably, getting repeat
customers who will also serve as advocates is a smart move in a world where, due to
the ease of online transactions, volume simply isn’t enough. read more >>
Taking Usability Into The Trenches
May 2010 --- There are significant methodological and philosophical differences between
ethnography based processes in the product development cycle.
These differences set proponents of these data collection methods at odds with one
another, with members on both sides pointing fingers and declaring the other’s
shortcomings. read more >>
Ethnography: Just Another Word?
May 2010 --- Research methods are inevitably watered down over time. Distinguishing qualified practitioners
from people who simply say they practice a method of insight gathering can be difficult. read more >>
A Time for Understanding: Adapt, Embrace or Die
April 2010 --- These days, there’s a fixation on returning to surface-level research in marketing.
Cheap. Fast. Tactical. What defines current research demands will not work in a market
still defined by mass extinction. read more >>
How Authentic Is Authenticity?
March 2010 --- Authenticity is a word that is used a lot in marketing these days, but what does
authenticity mean? Whether a brand is two years old or a hundred years old, the quest
for authenticity is at the forefront of branding discussions and is, perhaps the guiding
principle when developing advertising and marketing strategies. read more >>
archives >>
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