Features

Features
 

News

LG Press Release

Two West Selected by LG Electronics USA For In-Store Marketing Communications

February 2011 --- To help draw attention and differentiate LG’s innovative product line in the retail aisle, Two West will apply its expertise in digital signage, motion graphics and progressive approaches to in-store marketing.

Access the official press release for more details on LG Electronics USA Home Entertainment's plans to drive shopper engagement across multiple channels.

Mobile Moms Report

Two West released it's Fall 2011 Ripple Report: Mobile Moms.

November 2011 --- Two West released it's Fall 2011 Ripple Report: Mobile Moms. This exclusive report uncovers 11 keys insights of the mobile shopping habits of moms with smartphones.

To access a copy of Fall 2011 Ripple Report: Mobile Moms, click here and register: http://twowest.com/retail-marketing/mobile-in-retail

STORES

Two West and Motorola Co-sponsor NRF's STORES Magazine 2011 Mobile in Retail Report

November 2011 --- Two West, Inc. co-sponsored NRF's STORES Magazine most anticipated feature report of 2011: Mobile in Retail, released in November. Covering the role of mobile in promotions, loyalty, shopper insights, customer experience and of course, increasing average check, the 17 page, feature report highlights best practices, trends, retailers to watch and shopper marketing firms to connect with. Click here, now, to access the digital edition of NRF's 2011 Mobile in Retail Report.

QRCA Logo

Two West to speak at the Qualitative Research Consultants Association (QRCA) Annual Conference.

October 2011 --- Chief Anthropologist, Gavin Johnston will present: Increasing the Effectiveness of Ethnography in Shopper Insights Research:  Or Understanding the Shopping Primate.

The QRCA Annual Conference ( http://www.qrca.org ) is an association of consultants involved in the design and implementation of qualitative research, focus groups, in-depth interviews, in-context and observational research, and more.

Shop.org

The Dr. Is In, Shop.org 2011

September 2011 --- Two West Digital Director, Mark Lopez, will showcase his constructive eye at the 2011 Shop.org Annual Summit, September 12-14. Lopez was selected by Shop.org to critique and trouble shoot specific retailer Web sites during one of the annual summits most popular events, “The Dr. Is In”. For more information on the 2011 Shop.Org Annual Summit visit: http://www.shop.org/summit11

Kansas City Business Journal

Two West to reveal Retail Archetypes

September 2011 --- The International Retail Design Conference is the premier educational and networking event for the retail design and visual merchandising community. Reserve your seat at Two West's Retail Archetypes presentation today: http://2010.irdconline.com/

The Brand Show will also report live from IRDC 2011 on retail design best practices, evolving trends and strategies to maximize resources.

Kansas City Business Journal

Two West, Inc. Receives Gold APEX at Digital Signage Expo 2011

February 2011 --- Two West, Inc. received a Gold APEX in the category: Non-Interactive, Advertising/Promotional. The content produced by Two West, Inc. for Sprint's flagship retail store, Sprint Studio, received a GOLD Apex award on Wednesday, February 23, 2011. read more >>

Kansas City Business Journal

It's Official: Two West is Making Corporate Cool

June 2010 --- Two West, a strategic design and marketing services firm with offices in Kansas City and Los Angeles, was recently awarded the Top Companies 2010 Corporate Cool Award by KC Business magazine. read more >>

Kansas City Business Journal

Two West Alters Focus to Fit a New Brand of Advertising

December 2009 --- Two West Inc. is reorienting its focus toward branding and strategic design marketing to align with the direction of the advertising industry. read more >>

Two West

Saepio Technologies Awards Rebranding to Two West, Inc.

November 2009 --- Kansas City-based Saepio Technologies has selected Two West, Inc. to develop the company's new corporate identity and brand. read more >>

Announcements

LG Press Release

Two West Selected by LG Electronics USA For In-Store Marketing Communications

February 2011 --- To help draw attention and differentiate LG’s innovative product line in the retail aisle, Two West will apply its expertise in digital signage, motion graphics and progressive approaches to in-store marketing.

Access the official press release for more details on LG Electronics USA Home Entertainment's plans to drive shopper engagement across multiple channels.

QUIRKS

How Recruitment Enriches Your Ethnographic Research

September 2011 --- Two West chief anthropologist, Gavin Johnston discusses the importance of recruiting and why ethnographers should consider recruiting as an integral part of the research process, featured in the September 27 edition of Quirk's e-newsletter. read more >>

STORES

Two West Digital Director, Mark Lopez Featured in July Issue of STORES Magazine

July 2011 --- Two West, digital director, Mark Lopez featured as mobile-retail expert in a QR Code article in the July issue of STORES Magazine. read more >>

QUIRKS

Qualitatively Speaking: What Storytelling Means for Brands and their Customers

July 2011 --- A life as led is inseparable from a life as told. It’s not about how it was but how it is interpreted and reinterpreted, told and retold. Narrative, or storytelling, is a mode of thinking that relates to the concrete and particular as opposed to the abstract and general. Stories make brands real. read more >>

QUIRKS

Retail as Sacred Devotion: From Customer Loyalty to Customer Devotion

May 2010 --- Loyalty is the focal point of many, if not most, brands. Understandably, getting repeat customers who will also serve as advocates is a smart move in a world where, due to the ease of online transactions, volume simply isn't enough. read more >>

BRANDWEEK

Taking Usability Into The Trenches

May 2010 --- There are significant methodological and philosophical differences between ethnography based processes in the product development cycle. These differences set proponents of these data collection methods at odds with one another, with members on both sides pointing fingers and declaring the other's shortcomings. read more >>

OMMA

Ethnography: Just Another Word?

May 2010 --- Research methods are inevitably watered down over time. Distinguishing qualified practitioners from people who simply say they practice a method of insight gathering can be difficult. read more >>

NRF

A Time for Understanding: Adapt, Embrace or Die

April 2010 --- These days, there's a fixation on returning to surface-level research in marketing. Cheap. Fast. Tactical. What defines current research demands will not work in a market still defined by mass extinction. read more >>

Stores Magazine

How Authentic Is Authenticity?

March 2010 --- Authenticity is a word that is used a lot in marketing these days, but what does authenticity mean? Whether a brand is two years old or a hundred years old, the quest for authenticity is at the forefront of branding discussions and is, perhaps the guiding principle when developing advertising and marketing strategies. read more >>