November 2011 --- Two West released it's Fall 2011 Ripple Report: Mobile Moms. This exclusive report uncovers 11 keys insights of the mobile shopping habits of moms with smartphones.
To access a copy of Fall 2011 Ripple Report: Mobile Moms, click here and register: http://twowest.com/retail-marketing/mobile-in-retail
November 2011 --- Two West, Inc. co-sponsored NRF's STORES Magazine most anticipated feature report of 2011: Mobile in Retail, released in November. Covering the role of mobile in promotions, loyalty, shopper insights, customer experience and of course, increasing average check, the 17 page, feature report highlights best practices, trends, retailers to watch and shopper marketing firms to connect with. Click here, now, to access the digital edition of NRF's 2011 Mobile in Retail Report.
October 2011 --- Chief Anthropologist, Gavin Johnston will present: Increasing the Effectiveness of Ethnography in Shopper Insights Research: Or Understanding the Shopping Primate.
The QRCA Annual Conference ( http://www.qrca.org ) is an association of consultants involved in the design and implementation of qualitative research, focus groups, in-depth interviews, in-context and observational research, and more.
September 2011 --- Two West Digital Director, Mark Lopez, will showcase his constructive eye at the 2011 Shop.org Annual Summit, September 12-14. Lopez was selected by Shop.org to critique and trouble shoot specific retailer Web sites during one of the annual summits most popular events, “The Dr. Is In”. For more information on the 2011 Shop.Org Annual Summit visit: http://www.shop.org/summit11
September 2011 --- The International Retail Design Conference is the premier educational and networking event for the retail design and visual merchandising community. Reserve your seat at Two West's Retail Archetypes presentation today: http://2010.irdconline.com/
The Brand Show will also report live from IRDC 2011 on retail design best practices, evolving trends and strategies to maximize resources.
February 2011 --- Two West, Inc. received a Gold APEX in the category: Non-Interactive, Advertising/Promotional. The content produced by Two West, Inc. for Sprint's flagship retail store, Sprint Studio, received a GOLD Apex award on Wednesday, February 23, 2011. read more >>
June 2010 --- Two West, a strategic design and marketing services firm with offices in Kansas City and Los Angeles, was recently awarded the Top Companies 2010 Corporate Cool Award by KC Business magazine. read more >>
December 2009 --- Two West Inc. is reorienting its focus toward branding and strategic design marketing to align with the direction of the advertising industry. read more >>
November 2009 --- Kansas City-based Saepio Technologies has selected Two West, Inc. to develop the company's new corporate identity and brand. read more >>
September 2011 --- Two West chief anthropologist, Gavin Johnston discusses the importance of recruiting and why ethnographers should consider recruiting as an integral part of the research process, featured in the September 27 edition of Quirk's e-newsletter. read more >>
July 2011 --- Two West, digital director, Mark Lopez featured as mobile-retail expert in a QR Code article in the July issue of STORES Magazine. read more >>
July 2011 --- A life as led is inseparable from a life as told. It’s not about how it was but how it is interpreted and reinterpreted, told and retold. Narrative, or storytelling, is a mode of thinking that relates to the concrete and particular as opposed to the abstract and general. Stories make brands real. read more >>
May 2010 --- Loyalty is the focal point of many, if not most, brands. Understandably, getting repeat customers who will also serve as advocates is a smart move in a world where, due to the ease of online transactions, volume simply isn't enough. read more >>
May 2010 --- There are significant methodological and philosophical differences between ethnography based processes in the product development cycle. These differences set proponents of these data collection methods at odds with one another, with members on both sides pointing fingers and declaring the other's shortcomings. read more >>
May 2010 --- Research methods are inevitably watered down over time. Distinguishing qualified practitioners from people who simply say they practice a method of insight gathering can be difficult. read more >>
April 2010 --- These days, there's a fixation on returning to surface-level research in marketing. Cheap. Fast. Tactical. What defines current research demands will not work in a market still defined by mass extinction. read more >>
March 2010 --- Authenticity is a word that is used a lot in marketing these days, but what does authenticity mean? Whether a brand is two years old or a hundred years old, the quest for authenticity is at the forefront of branding discussions and is, perhaps the guiding principle when developing advertising and marketing strategies. read more >>