Kathy Ireland Home by Alta

M&B Windows Coverings, a Hunter Douglas-owned window shadings company, engaged Two West to create a brochure for their business. Upon initial review of the project, it became immediately apparent that M&B lacked a consistent identity. M&B agreed it needed a new, fresh corporate presence and hired Two West.

Kathy Ireland Home by Alta Case Study >>

BWR

BWR is an engineering firm that approached Two West for assistance in re-branding itself. The company desired to refresh its identity and enhance its name recognition among potential clients and within the industry. BWR felt that it was not currently differentiating itself amongst its competitors.

BWR Case Study >>

Fort Dodge Animal Health

Fort Dodge Animal Health was preparing to launch a new flea and tick control for cats and dogs in a market dominated by established products. While ProMeris offered the “me too” benefit of effective flea control, the product featured new chemistry that fleas had never been exposed to and thus had not developed a resistance. But, because “resistance” could not be overtly addressed in marketing communications due to legal reasons, Fort Dodge needed a solution to introduce ProMeris and aggressively capture market share.

Fort Dodge Animal Health Case Study >>

Miller

Miller Brewing Company has been steeped in competition for years trying to target Hispanics successfully. Battling a cultural perception that they are a “weaker” beer, Miller’s traditional marketing efforts weren’t getting the desired results. In addition, their current research lacked a definitive strategy to truly help them connect with the Hispanic audience. Miller approached Two West to assist in refining their research, analyze Miller’s current Hispanic market perceptions and help direct their marketing efforts to be more effective with the Hispanic target audience.

Miller Case Study >>

Sprint

Sprint desired to showcase its new products as well as create a customer experience that engaged, educated and entertained people with the full spectrum of Sprint’s products and services. Additionally, Sprint was constructing their interactive experience nearby their recently completed Sprint Center, a downtown event arena in Kansas City. The proximity to the Sprint Center and a nearby entertainment district would allow the “Sprint Studio” to garner a share of the excitement and vitality of its surroundings. Sprint came to Two West with the challenge of making Sprint Studio engaging to the target audience.

Sprint Case Study >>