About Us
In just 15 years, Two West has expanded and evolved into a retail-marketing powerhouse. Our shopper savvy leaders know how to uncover insights, inspire creative thinking and deliver solutions that not only engage shoppers, but also turn them into buyers.
Meet some of the industry’s thought leaders right here.
Ethan Whitehill
CEO and Co-Founder
Shopper personality: Curious consumption.
Bringing together a creative’s mind with the acumen of an MBA graduate, Ethan has more than 15 years experience providing strategic insight, branding, retail merchandising and more. Ethan has worked with several Fortune 1000 and Forbes 500 clients, including American Century Investments, Ferrellgas, H&R Block, Hallmark, Holiday Inn, Time Warner and Sprint. His own company has been nationally ranked as a top 100 inner-city company by Inc. magazine and has been listed among Kansas City's 100 fastest growing companies for six consecutive years. In addition to serving on the board of directors for DeLaSalle Education Center and International Relations Council, he and his company support the March of Dimes and other charitable causes benefiting children and education. And, if you haven’t had enough of him, you can also hear his voice interviewing guests from around the retail world on The Brand Show.
David Patrick
Chief Operating Officer
Shopper Personality: Explorer
A marketing thought leader, Dave has 30 years of experience leading high performance brand teams across restaurant, beverage, fashion, beauty, service, automotive, packaged goods, sports, home improvement and technology categories. Dave has held leadership positions at Procter & Gamble, J Walter Thompson, Interpublic and Leo Burnett and has been the senior marketing officer for two multi-unit retailers – Beauty Brands and Westlake Ace Hardware. Throughout his career, Dave has led marketing teams on blue chip brands including McDonalds, General Motors, Kraft, Burger King, Toys R US, Kellogg, Kroger, Miller Lite, Citgo, Payless ShoeSource, Applebee’s, and Bridgestone-Firestone. Dave is a frequent speaker on high performance marketing strategy and teaches marketing and business strategy in the MBA program at the University of Missouri Kansas City.
Lou Thurmon
Chief Marketing Officer
Shopper personality: The sights, the smells, the experience!
Specializing in channel and content management, Lou has more than 10 years experience working with brands like Belkin, FedEx, Hallmark and Sprint. She brings her expertise in strategic planning and insight gathering to help clients bring big picture initiatives to life. In fact, her views can be seen in QUIRK’s magazine as well as Marketing Profs.
Fraser Monk
Chief Creative Officer
Shopper personality: XXX
XXX
Mark Lopez
Chief Digital Officer
Shopper personality: I want to get in, get out and get on my way.
Pulling from more than 18 years experience working with retail brands like Hallmark, H&R Block and Lee Jeans, Mark has provided a knowledgeable hand guiding brands through an ever-changing digital landscape. His expertise in eCommerce (from strategy to implementation) and Cross-Channel integration has been sought after, with articles appearing in Stores Magazine and speaking engagements with the Kansas City Chamber of Commerce and Shop.org Annual Summit 2011.
Angie Davids
VP of Account Management
Shopper personality: Busy Mom mode… initiate.
Angie has spent the past 16 years creating customer engagement with brands. She has a diverse background in corporate, not-for-profit, university and agency environments including YRC Worldwide, Valentine Radford, Rockhurst University and the John Q. Hammons Foundation. Angie is passionate about developing deeper customer engagement through her expertise in global brand strategy, culture transformation, sponsorship management and strategic marketing communications.
Tom Tholen
Chief Customer Engagement Officer
Shopper personality: Slow trigger, fast bullet.
With 25 years+ experience in advertising and marketing primarily on the client side, Tom brings a valuable perspective to Two West. Tom has held senior leadership positions at Hallmark, Sprint and General Electric, and is a green belt in Six Sigma. As his alter ego – agency guy – Tom played a significant role in marketing brands like Toyota, Rawlings, Pizza Hut, and Hill's Pet Nutrition. For more than a decade, Tom has been a featured columnist in several trade publications and is working on his first book, "Time to Say 'Good Buy' to Retail Promotions," a roadmap to promoting with a purpose and developing deeper relationships with shoppers.
Angela Malloy
VP of Account Management
Shopper personality: Love finding those unexpected 'gems.'
No matter how large or small the retail channel, Angela understands that a solid strategic marketing plan is necessary to ensure overall business success. For more than 10 years, Angela has assisted with a multitude of marketing goals and initiatives for companies like Bank of Oklahoma Financial, Cox Communications, Embarq, H&R Block and Applebee’s Services, Inc. Whatever the retail channel, Angela knows a thing or two about strategic marketing plans — and how to find a good deal here and there.
Sock Monkey
Ambassador of Fun
Shopper personality: Go bananas.
Sock Monkey is all about fun. Everyone at Two West is granted the responsibility of one stuffed sock monkey plush toy in order to remind them to have fun.